PPC Management: new PPC campaign setup, management, reports with actionable insights
CPC Optimization: existing paid search, CPC campaigns refreshed, optimized
Landing Page Optimization: A/B and multivariate landing page tests
Distinct Dialogs manages complex PPC campaigns to increase your profit and market share. We start with the low hanging fruits, and then follow the top priority list based on your current objectives and marketing tactics.
PPC Management: new PPC campaign setup, management, reports with actionable insights
New PPC campaigns are set up after a discussion with you about your expectations from your paid search campaigns. What products, services, downloadable materials, prize games, demos, conference, camps, etc. you intend to advertise in search engines, what we need to know about their market strengths and weaknesses based on your experience, what is the max value of a conversion for you (and based on that we calculate the max CPC price for a click), what your geo-targets are and who your target groups are (detailed demographics), what your timeframe for success is, what other ongoing campaigns may or may not affect the PPC campaigns.
PPC campaign set up and management consists of a series of test campaigns in order to streamline your specific market segment in the geo-markets you target and in the PPC platforms you use in order to reach as many of your potential customers as your budget allows with a healthy ROI. During the PPC test campaigns we make a reality check of how your actual conversions and CPC stats are developing in a 1-2 week period, what site changes, campaign changes, budget adjustments, etc. are needed. Re-assessment helps to set more realistic goals for your 1-6 month campaigns. We do not find planning beyond 6 months in the online market realistic as the PPC landscape changes very very quickly. Even quarterly estimates may show totally new competitors, new products, or Google, Bing, etc. search engine algorithm changes.
Following the set up and the 2 week test periods, we calibrate the campaigns for the coming weeks and keep adjusting the tactics to fine-tune your campaigns (building super sharp Ad groups, expanding or narrowing keyword lists, testing and sorting best performing ad texts, optimizing headlines, images, colors, texts, calls to action, etc. on your landing pages and more.
Reporting about the PPC campaigns is focusing on generating actionable insights rather than churning out numbers after numbers and stats after stats. Based on your requirements and depth of interest and time, we will customize the weekly or monthly reports of your PPC campaigns for your company's needs. The PPC reports will show how cross-platforms are performing, where your best and highest conversions are, where it is worth investing more or which campaigns are a waste of effort. Even though conversion attribution is a huge challenge in online marketing, based on the ongoing tests and the conversion stats, and accumulating profit, campaigns can be continually optimized to reach more - for You.
Need help? Let us know now! Contact: info [at] distinctdialogs [dot] com.
CPC Optimization: existing paid search, CPC campaigns refreshed, optimized
In addition to managing and setting up new CPC campaigns, we also optimize existing PPC campaigns you seem to be struggling with to get more profit out of.
PPC campaign optimization consists of a series of steps from assessing the present running PPC campaigns (Google AdWords, Yahoo-Bing adCenter, Facebook, Etarget, etc.), CT, CTR, CPC, conversion rates, bounce rates, etc. We also take into account your market goals, and for better integration, we learn about your ongoing marketing efforts to reinforce their impact and profitability via PPC.
Following the initial assessment and briefing, we start with the quick fixes, and most rapid changes that yield the best results for your company in the shortest possible time. At the same time, we are re-structuring your campaigns, adgroups, revising your keywords lists, improving bid management tactics, adjusting your landing pages based on website optimization split and multivariate tests. Long term PPC management only follows picking the lowest hanging fruits to be able to make a short term powerful impact.
Depending on your objectives, market position and specifications, we adopt our PPC optimization packages to your goals and budget. The PPC assessment and optimization may take 8 hours or 4 weeks - it all depends on what you wish to achieve in a given timeframe.
Need help? Let us know now! Contact: info [at] distinctdialogs [dot] com.
Landing Page Optimization: A/B and multivariate landing page tests
PPC campaigns can convert better if your landing page is great. The right keyword, a good bid for the click and a great ad text helps you to get targeted visitors. But once your visitor is on your site, on the landing page, you need to make sure that your goals are achieved and your visitor is satisfied to find your site, your products, your offer, your services. Landing pages are never optimal enough, unless you have reached a 100% conversion rate.
Your landing page of the PPC campaign is a key to your success. A bad landing page results in no or low conversion, no or low profit. A good landing page, on the other hand, makes your visitor become your potential or actual client. Let your visitor engage with your site and interact with the content - download a demo or a white paper, make an instant purchase, rate an article of your hot tips, comment on the product review, etc. For a better landing page, you need to test and test. We use Google Website Optimizer to carry out ongoing landing page test on your business site to increase your profits.
Bounce rates of poor landing pages not only decrease your potential conversions and sales stats, but they also make your PPC campaigns more expensive. If your bounce rates are high, your ad click will be higher too. So you could lose twice with your PPC campaign, if you do not make sure to make an instant great impression on your best visitors, who are actually looking for your goods, services, tips, guide, sales coupons!
Need help? Let us know now! Contact: info [at] distinctdialogs [dot] com.
We offer robust PPC campaign optimization for your paid search efficiency, and make your core business keywords more profitable by landing page optimization, sales funnel optimization, increased usability and insights based on your web analytics stats. Distinct Dialogs Ltd. based in Hungary has a unique PPC management experience in Eastern Europe. Besides AdWords, Yahoo, adCenter and Etarget CPC campaigns, we also optimize ongoing SEO, SEO PR campaigns to get more out of total search related efforts for higher profit. We analyze and assess your site based on your business targets and profit goals, then based on a prioritizes list, we carry out the highest impact changes first. Get PPC for your site now from Distinct Dialogs.
